On-time potty training: better for the planet, better for children.

More and more preschoolers are not potty trained at the start of elementary school. This leads to stress, workload, unnecessary waste and costs. The Ready for Potty offers municipalities a simple and effective approach. Together with the childcare center, nurseries and other parenting partners.

25% less diaper waste
Families save €500+
Together with GGD (Municipal Health Service) and Daycares
All educational partners convey one message

One message and a practical tool

The Ready for Potty allows for cooperation between the consulting agency, child care and parents. Everyone gets the same information and approach. This prevents conflicting advice and gives parents clarity. This makes parents feel secure and helped.

And that delivers a lot: less waste, lower diaper costs, and less stress for parents and their little ones.

25%

Starting on time can certainly save a quarter of diaper waste.

€500

Families save up to €500 per year by switching from diapers sooner.

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Read more about our collaboration with municipalities
Case study Apeldoorn

As many as 620 diaper years saved by 2024

€310,000 saved by 1000 families
163 tons of diaper waste and 158 tons of CO₂ saved
Public health service assesses the approach with an 8.8

"The Ready for Potty team completely unburdened us in setting up the campaign, connecting with community partners and reaching parents.... we had bet on a few hundred families, it turned out to be over 1,000."

- Municipality of Apeldoorn

What if together we can tackle 8% of the residual waste… starting with the potty?

Social partners

We help thousands of families get out of diapers on time every year with a broad network of partners.

The challenges

More sustainable diaper use starts with timely potty training.

8% of all residual waste consists of baby diapers, timely potty training saves a quarter of that.
Diapers and wipes cost parents 600 euros a year. Parents sometimes bring their child to daycare with the night diaper still on. Because every diaper counts in some families.  
Toddlers with late potty training are at risk for unfavorable social and physical development. And a learning disability if they are not out of diapers before elementary school.

The municipality as connector and accelerator

The municipality initiates the collaboration, but does not take over. The Ready for Potty is designed so that counseling agencies and shelters can implement it themselves. As a municipality, you bring parties together, provide the right preconditions, and then step back again.

We work with several municipalities and provinces in the context of the NPLV areas, promising start, waste reduction and circular economy.

1

Joint awareness: We unite well-baby clinics, childcare organizations and (district) teams. A clear message from all partners.

2

We distribute the training package for parents: including a pedagogically sound children's book, online videos and monthly Q&A Session.

3

Scientifically based, the training is reliable and proven. The material is constantly checked by the local Municipal Health Services, and developed with scientists, educators and parents.

What families receive

Ready for Potty

Parents within your community will receive the Plasklasp package with the book, posters and access to the online training with the explainer videos for free.

With a handy self-test, parents can determine whether their child is ready for the potty (usually around the age of 2) and where to start in the program.

Parents take a short self-test and see if their child is ready for the potty and where they can start.
Step-by-step guidance from interest to independently going to the toilet.
Questions? Then there's the Q&A Session with our educator, in collaboration with childcare and the well-baby clinic.

Why offer parents help with potty training?

Important step in development

Potty training a child is a big step for parents. How proud they will be later when it has gone smoothly! And how nice if their child no longer needs diapers. This saves parents a lot of hassle, money and waste.

Parents seek guidance

Many parents search hard for a good approach. After all, they would like to know how to help their child get out of diapers. The Ready for Potty is a training without time pressure or mandatory presents. Parents follow the child's lead.

Positive parenting and bonding

What do you say to encourage your child? What do you do in case of an accident? How do you stay calm yourself?
‍Wegive parents many tips to keep exercise fun. So that it doesn't become a battle, but rather something parents do together with their child.

Interested?

Potty training campaign
in your municipality?

We are working since 2023 on timely potty training with the Ready for Potty among others in the municipalities of Rotterdam, Apeldoorn, Barendrecht, Hoeksche Waard, Voorst, Venray and 16 South Limburg municipalities. Already more than 5000 parents signed up! We did not reach those families alone, but together with the local childcare centers and more than 10 childcare organizations.

The municipality commissions the project, and we carry it out. The partner organizations mainly have a promotional role; we take the burden off their shoulders because we understand they're busy enough already.

We distinguish ourselves through our successful project-based approach, extensive experience with municipalities, and our thorough scientific foundation. This is how we create a lasting impact on multiple levels.

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One approach
One message
One place with reliable information