On-time potty training: better for the planet, better for children.

An increasing number of preschoolers are not potty-trained when they start elementary school. This leads to stress, increased workload, unnecessary waste, and costs. Ready for Potty municipalities a simple and effective approach, in collaboration with health clinics, daycare centers, and other childcare partners.

25% less diaper waste
Families save €500+
Together with GGD (Municipal Health Service) and Daycares
All educational partners convey one message

One message and a practical tool

Ready for Potty collaboration between health clinics, childcare centers, and parents. Everyone receives the same information and guidance. This prevents conflicting advice and provides clarity for parents. As a result, parents feel confident and supported.

And that delivers a lot: less waste, lower diaper costs, and less stress for parents and their little ones.

25%

Starting on time can certainly save a quarter of diaper waste.

€500

Families save up to €500 per year by switching from diapers sooner.

Contact us
Read more about our collaboration with municipalities
Case study Apeldoorn

As many as 620 diaper years saved by 2024

€310,000 saved by 1000 families
163 tons of diaper waste and 158 tons of CO₂ saved
Public health service assesses the approach with an 8.8

"The Ready for Potty team Ready for Potty everything for us—setting up the campaign, connecting with community partners, and reaching out to parents... We had initially aimed for a few hundred families, but we ended up reaching well over 1,000."

- Municipality of Apeldoorn

What if together we can tackle 8% of the residual waste… starting with the potty?

Social partners

We help thousands of families get out of diapers on time every year with a broad network of partners.

The challenges

More sustainable diaper use starts with timely potty training.

8% of all residual waste consists of baby diapers, timely potty training saves a quarter of that.
Diapers and wipes cost parents 600 euros a year. Parents sometimes bring their child to daycare with the night diaper still on. Because every diaper counts in some families.  
Toddlers with late potty training are at risk for unfavorable social and physical development. And a learning disability if they are not out of diapers before elementary school.

The municipality as connector and accelerator

The municipality initiates the collaboration but does not take over management. Ready for Potty designed so that health clinics and childcare centers can implement it themselves. As a municipality, you bring the parties together, ensure the right conditions are in place, and then step back.

We collaborate with various municipalities and provinces in the context of NPLV areas, promising starts, waste reduction, and the circular economy.

1

Joint awareness: We unite well-baby clinics, childcare organizations and (district) teams. A clear message from all partners.

2

We distribute the training package for parents: including a pedagogically sound children's book, online videos and monthly Q&A Session.

3

Scientifically based, the training is reliable and proven. The material is constantly checked by the local Municipal Health Services, and developed with scientists, educators and parents.

What families receive

Ready for Potty

Parents within your community will receive the Plasklasp package with the book, posters and access to the online training with the explainer videos for free.

With a handy self-test, parents can determine whether their child is ready for the potty (usually around the age of 2) and where to start in the program.

Parents take a short self-test and see if their child is ready for the potty and where they can start.
Step-by-step guidance from interest to independently going to the toilet.
Questions? Then there's the Q&A Session with our educator, in collaboration with childcare and the well-baby clinic.

Why offer parents help with potty training?

Important step in development

Potty training a child is a big step for parents. How proud they will be later when it has gone smoothly! And how nice if their child no longer needs diapers. This saves parents a lot of hassle, money and waste.

Parents seek guidance

Many parents are struggling to find the right approach. They want to know how to help their child get out of diapers. Ready for Potty a training program with no time pressure or mandatory rewards. Parents follow their child’s lead.

Positive parenting and bonding

What do you say to encourage your child? What do you do in case of an accident? How do you stay calm yourself?
‍Wegive parents many tips to keep exercise fun. So that it doesn't become a battle, but rather something parents do together with their child.

Interested?

Potty training campaign
in your municipality?

Since 2023, we have been working to promote timely potty training through Ready for Potty in municipalities Ready for Potty Rotterdam, Apeldoorn, Barendrecht, Hoeksche Waard, Voorst, Venray, and 16 municipalities in South Limburg. More than 5,000 parents have already signed up! We reached these families not only on our own, but in collaboration with local health clinics and more than 10 childcare organizations.

The municipality commissions the project, and we carry it out. The partner organizations mainly have a promotional role; we take the burden off their shoulders because we understand they're busy enough already.

We distinguish ourselves through our successful project-based approach, extensive experience with municipalities, and our thorough scientific foundation. This is how we create a lasting impact on multiple levels.

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One approach
One message
One place with reliable information